According to the latest IDC data show , Android in the tablet market share rose again from 2012 's 52% jump up to 60 tablet from china.8% ; while iOS current market share of 35% , compared to 45.6% last year fell by 10.6 %.
According to statistics, in the second quarter of this year , global sales of Android Tablet PC for the first time exceeded the iPad sales. Today, as consumers increased familiarity with the tablet , more and more consumers are choosing more cost-effective Android tablet . In addition to the market structure to diversify beyond , with the smart phone market Similarly, the high cost of expanding its flat products market has become absolute main .
New flat front line boost Android Market
Recently, Hewlett-Packard quietly offering four Android tablets , including $ 150 7-inch tablet Slate 7 Plus ( about 914 yuan ) , $ 200 ( about 1219 yuan ) of Slate 7 Extreme, $ 329.99 ( about RMB 2011 yuan ) 8-inch tablet Slate 8 Pro, and $ 300 ( about 1,828 yuan ) using Slate 10.1 -inch screen 10 HD. HP This action is very large, it has brought about four flat , but prices are not too high.
In addition, Toshiba Excite Android tablet se! ries . The tablet uses a 7-inch 1024 * 600 resolution screen , weighs only 352g. Excite is equipped with a quad-core processor and 1GB of RAM, built-in 8GB expandable storage space, running Android 4.2.2 operating system. Front / rear camera is divided into 300 000 /300 million pixels , support for SRS audio ( stereo speakers ), Wi-Fi and Bluetooth 4.0. The tablet is priced at $ 170 ( about 1,035 yuan ) , the tablet has logged in the United States , will launch in China now is still unknown.
Promote new products in tablet , this year in November , iOS overall share of 55.39 percent from October fell to 55.17% . Meanwhile , Android achievements of its 2013 annual biggest monthly rise , from 30.58 percent in October , an increase to 33.89% .
From the specific terms of market share , Android gradual strengthening of a dominant position , from 52% in 2012 to 60.8% in 2013 , 2017 will be a slight decline , down 58.8 percent . iOS share could fall to 35% in 2013 from! 45.6% in 2012 , 2017 will shrink further to 30.6%. Windows at the beginning of the forecast period mediocre , only increased in 2013 to 3.4% from 0.9% in 2012 , but by 2017 , its share is expected to expand to 10.2 %.
Today, consumers are familiar with the extent of the increase in tablet PCs , more and more consumers are choosing more cost-effective Android tablet . In addition to the market structure to diversify beyond , with the smart phone market Similarly, the high cost of flat products has become a mainstream consumer market .
Android tablets gain consumer recognition of high cost
As consumer familiarity with the increase of tablet PCs , more and more consumers are choosing more cost-effective Android tablet . According to DisplaySearch data , last year China Tablet PC manufacturers shipped nearly 60 million units, 80% of exports. Among them, the brand tablet about 500 million units , white box tablet approximately 54.15 million units, accounting for about 90% of Tablet PC shipments , mainly destined for export to Eur! ope, the Middle East, Southeast Asia and South America.
Whitebox tablet PC has been successful because its prices continue to dip , there is a huge attraction for consumers . Due to fierce competition in the brand and model of the white card , brand flat low price strategy will continue , the price directly from the original $ 199 to $ 149 and even further dropping to $ 99 , while the white card flat prices continue to dip , to the second half of this year, entry-level retail price will be reduced to the lowest order of $ 40 .
In recent years , due to the continued decline in PC sales , but also to create a complete product line , or for maintaining the brand image and other purposes, a large number of PC manufacturers are trying to create new business growth through the introduction of a small low-cost tablet , cheaper white brand tablet PC to become the new battleground major computer manufacturers , a trend that contributed to the development of low-cost tabl! et . Such flat products affordable, functional and good, fully meet consumers listen to music, watch movies, read e-book needs , excellent value for money greatly enhance the shipments of such products .
With the continued growth of the global tablet market , and the popularity of tablet PCs , making cross-border mobile phone manufacturers have set foot in the tablet market . With more participants to join, the price of the tablet market will be further down .
Andrews remains the soft underbelly of innovative applications
Difficult to find, in addition to the market structure to diversify beyond , with the smart phone market Similarly, the high cost of flat products has become a mainstream consumer market . However, Android tablets , innovation , application is still weakness.
In 2013 , Android tablet market, there is a clear trend that the product homogeneity is extremely serious. Almost all of the small size 7,8 inch tablet core competitive parameters around the screen resolution , you can call , price and configurati! on aspects. Compared to 2011 , in 2012 a number of innovative pattern deformation plate , slide the plate and so flourishing , 2013 Android Tablet PC era into the Red Sea to fight competition mode configuration , could barely see the innovative design allows consumers brighten .
In addition, there are some important factors that makes the Android system and iOS iPad 's competition was at a disadvantage . On the one hand , Android system open environment resulting application quality varies greatly, bad experience , Android phones also can not be avoided . On the other hand , the Android application developers to develop games , entertainment, and even productivity tools , it is difficult as you can get some revenue on iOS, only through the purchase in this way , to achieve profitability. The tablet of this product , you need a closed-loop hardware and software integration experience poor system environment and also restricting the innovative hardware , few companies a! re willing to pay big bucks to do on the system optimization , it can only stop the fight configuration that price, such as iPad mini super narrow , finger grip when holding the touch and will not cause inadvertently when the screen , Android still can not do it.
Tablet shipments climbing the occasion , despite the Android Market share increased rapidly , but Apple has always pressed hard . In addition to cost , solve their own weakness, take a good segment of the road, then the Android tablet will live very moist , the only way to a meteoric rise in the fierce competition in the tablet market .