This week, Nokia announced a new one -quarter earnings, but also Microsoft's acquisition of Nokia mobile phones and other start business after Nokia announced the first performance report tablet from china. One of the most concern to the industry equipment and services business ( sold to Microsoft's part ) performed well , Lumia series of smartphone sales increased significantly. If all audit goes well, Microsoft 's acquisition of Nokia mobile phones and other services , will be completed early next year .
Microsoft's early " take over" the Nokia mobile sector
Current contract has not been completed the acquisition of Nokia 's mobile phones and tablets can still independent planning products. However, the future trend has been set , at this sensitive period, Nokia's new product launch, Microsoft will almost certainly be considered opinion .
Back in early September when the acquisition has just occurred , there is news that Microsoft requires Nokia touch screen in the second half to reduce the low-end "Asha" mobile phone product plans , will focus on systems equipped with Windows Phone Lumia series body . Although the parties have not confirmed the authenticity of the rumors , but the earnings perspective , Nokia's focus is indeed in the transfer .
Lumia smartphone sales in the third quarter reached 8.8 million , far exceeding last year's 2.9 million , a record high. Over the past year , Nokia Lumia on the use of machine ! sea tactics, launched a number of Windows Phone handsets, which undoubtedly had a role in promoting sales increase . Similarly, and other mobile phone brands, Nokia cover the widest range of people , different price design , very targeted stimulation of the entire market response.
On the other hand , the third quarter non Lumia device sales fell , the number of 55.8 million , far below last year's 76.6 million .
Although Microsoft acquired the entire Nokia team, but there are indications that , Lumia is Microsoft's strategic core .
From the earnings perspective , Nokia chose shrinking body mass, at the expense of cost of revenues , achieve asset optimization and stop loss. This quarter, the company achieved operating profit of 118 million euros , compared with a loss of 564 million euros . The greatest contribution for losses is sold to Microsoft's equipment and services - loss fell to 672 million euros from 86 million euros .
If the next quarter to ! maintain this trend is likely to complete the acquisition in Microsoft , Nokia mobile phone sector has been profitable . For Microsoft, the acquisition of Nokia mobile phone business is a strategic choice , but the current look, this is not to get in the hands of asset appreciation , Microsoft will gain long-term strategy beyond the immediate interests.
Elop tangle
Nokia CEO Elop original equipment division currently serves as executive vice president , will be responsible for the future of Microsoft's hardware and devices division . He will face a new challenge - how to plan coincides Nokia and Microsoft products: Tablet PC.
If we say that Microsoft's acquisition of mobile phone sector is timely , then the future of Nokia's tablet PC awkward situation . It is said that in September of this year , there have been voices calling for internal Microsoft Nokia stop code-named " Sirius " tablet product development plans to prevent the product with Microsoft's own Surface conflict .
Sirius plan was nearing the end , the two s! ides communicate and coordinate the details of the unknown, but Nokia has finally launched in October Lumia 2520 Tablet PC - On the same day , Microsoft Surface 2 officially listed.
How to balance the two different brands Lumia and Surface tablet product line, Elop and Microsoft need to give clear answers. Now, this generation of product price just under $ 50 , and did not pull enough product level . And in terms of functionality , with the difference is very small . It may also be attributable to the acquisition has not been completed , Microsoft 's influence on the Nokia inadequate .
In the full acquisition, Elop must be two product lines in 2014, planning to make more rational design. One possibility is that the Surface series upgraded to a business office area , grab the notebook market ; but will remain in the consumer Lumia tablet , relying on the Nokia brand, compete with iPad .
Microsoft normalization Microsoft, Nokia normalized future
Althou! gh many people will be "Microsoft - Nokia mobile phone ," the acquisition and " Google - Motorola Mobility ," the acquisition of par, but in reality the two are very different.
2012 Google acquisition of Motorola's mobile before , Motorola completed the company's split from the original uniform Motorola, Motorola Mobility and Motorola into two independent solutions for listed companies. Google acquisition of the former , is a full company level operations , personnel, brands, patents once packaged .
Microsoft is different. Nokia does not split in advance , this is only the first stage of the acquisition of the business sector . Spread through the details of the terms seems that Microsoft got what you want, Nokia was left a foreshadowing future .
For Microsoft, acquisitions may call the Nokia Chairman and CEO Steve Ballmer from a simple phone : "Can we talk about this ," but never one o'clock non- whim decision.
In 2012, Microsoft in the smartphone operating system market share of only 2.6% (IDC data ) , and even behind ! the blackberry . In the Microsoft camp , Nokia's Lumia series occupy more than 80 % share, almost single-handedly supporting Microsoft's slightly embarrassing facade. Microsoft is not satisfied with his performance , but the beginning within Nokia , also reported dissatisfaction with Microsoft's phone system sounds.
If this time , Nokia defected to Google 's Android camp, Microsoft's mobile strategy will generate a fatal blow.
Therefore , to further consolidate bilateral cooperation , and even direct acquisition , Microsoft's urgent choice. Has a voice, saying that Nokia is Microsoft pit , but in fact , Microsoft is it not tightly tied himself Nokia 's body , no retreat.
From the results , Microsoft has achieved its objectives. Nokia nearly three years of painstaking cultivation Windows Phone mobile phone R & D team , product technology and market share bought by Microsoft directly , no danger of defection , including previously switched from Microsoft to ! Nokia's Elop , will once again return.
Nokia and Microsoft have coveted additional assets , including maps, etc. Here , you just get a license.
In short, Microsoft will own the Nokia companies and related parts are bought , and nothing more .
For Nokia , the mobile phone business , and they temporarily to say goodbye . From the details of the contract to see , "Lumia" and "Asha" two sub-brand mobile phones all transferred to Microsoft to use , and for the " Nokia " brand, the details of such a description : " After the closing of the transaction , within 30 months Nokia ban on mobile equipment sales in the Nokia brand . "
If the takeover is successful , the short term is not singled out any Nokia mobile device as possible. But 30 months later, it will be possible to reopen the Nokia mobile phone sector . At least no binding contract .
Of course , even if Nokia is no longer involved in the field of mobile devices , in his system equipment (NSN subsidiary ) and Here 's the next map is also worth looking forward to. ! For Microsoft, this is their most promising results - Nokia exit completely, even if the "Nokia" brand license expires , "Lumia" and "Asha" is still the most orthodox blood, can inherit a wide range of Nokia brand loyal consumer persons .
Microsoft's early " take over" the Nokia mobile sector
Current contract has not been completed the acquisition of Nokia 's mobile phones and tablets can still independent planning products. However, the future trend has been set , at this sensitive period, Nokia's new product launch, Microsoft will almost certainly be considered opinion .
Back in early September when the acquisition has just occurred , there is news that Microsoft requires Nokia touch screen in the second half to reduce the low-end "Asha" mobile phone product plans , will focus on systems equipped with Windows Phone Lumia series body . Although the parties have not confirmed the authenticity of the rumors , but the earnings perspective , Nokia's focus is indeed in the transfer .
Lumia smartphone sales in the third quarter reached 8.8 million , far exceeding last year's 2.9 million , a record high. Over the past year , Nokia Lumia on the use of machine ! sea tactics, launched a number of Windows Phone handsets, which undoubtedly had a role in promoting sales increase . Similarly, and other mobile phone brands, Nokia cover the widest range of people , different price design , very targeted stimulation of the entire market response.
On the other hand , the third quarter non Lumia device sales fell , the number of 55.8 million , far below last year's 76.6 million .
Although Microsoft acquired the entire Nokia team, but there are indications that , Lumia is Microsoft's strategic core .
From the earnings perspective , Nokia chose shrinking body mass, at the expense of cost of revenues , achieve asset optimization and stop loss. This quarter, the company achieved operating profit of 118 million euros , compared with a loss of 564 million euros . The greatest contribution for losses is sold to Microsoft's equipment and services - loss fell to 672 million euros from 86 million euros .
If the next quarter to ! maintain this trend is likely to complete the acquisition in Microsoft , Nokia mobile phone sector has been profitable . For Microsoft, the acquisition of Nokia mobile phone business is a strategic choice , but the current look, this is not to get in the hands of asset appreciation , Microsoft will gain long-term strategy beyond the immediate interests.
Elop tangle
Nokia CEO Elop original equipment division currently serves as executive vice president , will be responsible for the future of Microsoft's hardware and devices division . He will face a new challenge - how to plan coincides Nokia and Microsoft products: Tablet PC.
If we say that Microsoft's acquisition of mobile phone sector is timely , then the future of Nokia's tablet PC awkward situation . It is said that in September of this year , there have been voices calling for internal Microsoft Nokia stop code-named " Sirius " tablet product development plans to prevent the product with Microsoft's own Surface conflict .
Sirius plan was nearing the end , the two s! ides communicate and coordinate the details of the unknown, but Nokia has finally launched in October Lumia 2520 Tablet PC - On the same day , Microsoft Surface 2 officially listed.
How to balance the two different brands Lumia and Surface tablet product line, Elop and Microsoft need to give clear answers. Now, this generation of product price just under $ 50 , and did not pull enough product level . And in terms of functionality , with the difference is very small . It may also be attributable to the acquisition has not been completed , Microsoft 's influence on the Nokia inadequate .
In the full acquisition, Elop must be two product lines in 2014, planning to make more rational design. One possibility is that the Surface series upgraded to a business office area , grab the notebook market ; but will remain in the consumer Lumia tablet , relying on the Nokia brand, compete with iPad .
Microsoft normalization Microsoft, Nokia normalized future
Althou! gh many people will be "Microsoft - Nokia mobile phone ," the acquisition and " Google - Motorola Mobility ," the acquisition of par, but in reality the two are very different.
2012 Google acquisition of Motorola's mobile before , Motorola completed the company's split from the original uniform Motorola, Motorola Mobility and Motorola into two independent solutions for listed companies. Google acquisition of the former , is a full company level operations , personnel, brands, patents once packaged .
Microsoft is different. Nokia does not split in advance , this is only the first stage of the acquisition of the business sector . Spread through the details of the terms seems that Microsoft got what you want, Nokia was left a foreshadowing future .
For Microsoft, acquisitions may call the Nokia Chairman and CEO Steve Ballmer from a simple phone : "Can we talk about this ," but never one o'clock non- whim decision.
In 2012, Microsoft in the smartphone operating system market share of only 2.6% (IDC data ) , and even behind ! the blackberry . In the Microsoft camp , Nokia's Lumia series occupy more than 80 % share, almost single-handedly supporting Microsoft's slightly embarrassing facade. Microsoft is not satisfied with his performance , but the beginning within Nokia , also reported dissatisfaction with Microsoft's phone system sounds.
If this time , Nokia defected to Google 's Android camp, Microsoft's mobile strategy will generate a fatal blow.
Therefore , to further consolidate bilateral cooperation , and even direct acquisition , Microsoft's urgent choice. Has a voice, saying that Nokia is Microsoft pit , but in fact , Microsoft is it not tightly tied himself Nokia 's body , no retreat.
From the results , Microsoft has achieved its objectives. Nokia nearly three years of painstaking cultivation Windows Phone mobile phone R & D team , product technology and market share bought by Microsoft directly , no danger of defection , including previously switched from Microsoft to ! Nokia's Elop , will once again return.
Nokia and Microsoft have coveted additional assets , including maps, etc. Here , you just get a license.
In short, Microsoft will own the Nokia companies and related parts are bought , and nothing more .
For Nokia , the mobile phone business , and they temporarily to say goodbye . From the details of the contract to see , "Lumia" and "Asha" two sub-brand mobile phones all transferred to Microsoft to use , and for the " Nokia " brand, the details of such a description : " After the closing of the transaction , within 30 months Nokia ban on mobile equipment sales in the Nokia brand . "
If the takeover is successful , the short term is not singled out any Nokia mobile device as possible. But 30 months later, it will be possible to reopen the Nokia mobile phone sector . At least no binding contract .
Of course , even if Nokia is no longer involved in the field of mobile devices , in his system equipment (NSN subsidiary ) and Here 's the next map is also worth looking forward to. ! For Microsoft, this is their most promising results - Nokia exit completely, even if the "Nokia" brand license expires , "Lumia" and "Asha" is still the most orthodox blood, can inherit a wide range of Nokia brand loyal consumer persons .